Sales & Market Officer

Lars Wikholm

Lars has been involved in the automation industry, with a special focus on robot automation since 1997. He is an award winner for creativity, deliverables and sales achievements and has been CEO, CTO and president for over 20 years at his previous company, working on long-term and high-end automation projects for Ikea, Volvo, ABB and many more multinationals all over the world.

His working life has been eventful and challenging. After four years in Nepal, alternated between being a vendor and purchaser of major automation projects, Lars started APR Automation AB in 2003, where he has been absorbed into the Robot Automation field. After the company was acquired several times, Lars started his new adventure with Wiksfors Technology in 2019, being a small start-up again, pioneering the future in the house production industry.

The most important things in Lars’ life are his wife, his children and their families. Being able to work side-by-side with his son Pontus and son in law Karl is a dream coming true; “Sharing knowledge and building a future together for the next generations is both a life fulfillment and a gift any father could wish for”.